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Adopting a strong four brand strategy has been an important element in the Group's success.
It has offered our guests a clear choice of accommodation and guided their expectations of the property and experience to come.
The four brand strategy provides our owner partners with the opportunity to match their property with the appropriate Mantra Group brand to maximise occupancy and returns.
Having four clearly defined brands and target markets also delivers us the greatest return from our sales and marketing expenditure as we can position the brand and target communications to the appropriate audience.
A brand strategy that is either too simplistic, or too complicated, inevitably increases waste of marketing funds.